About

The Company

Upright offers oatmilk as nutritious as dairy.

We’re working with a team of leading food scientists and supply chain partners to deliver a dairy alternative for people who care about health and sustainability.

 

The Founders

Betty and Thu Ra met in grad school. We began Upright after realizing we both cared about health, sustainability, and starting something that made a difference.

 

Our Mission

Our mission is to make food that empowers sustainable progress.

Upright has been a Certified B Corps Pending organization since April 2019. We believe that small changes can add up to a big impact, and that business can be a force for good.

 

What We're About
Purpose. 

Upright offers oatmilk as nutritious as dairy for people who care about health and sustainability. We’re mission-driven and exist to make food that empowers sustainable progress.

 

Oats.

We’re starting with oats as our main ingredient because they’re a powerhouse for health and sustainability. Packed with protein and fiber, oats are also resource-efficient and promote regenerative agriculture.

 

Health.
Every glass of our oatmilk packs eight grams of plant-based protein, heart-healthy fiber, key vitamins and minerals. Our products are free of common allergens like lactose, nuts, and soy so everyone can enjoy.

Sustainability.

Environmental sustainability is at the core of what drives us. As a Certified B-Corp (pending) company, we’re tackling multiple UN SDGs through every facet of our business.