Betty Tang, the founder of Upright, was featured in an interview with Go Solo by Subkit.
Here's a snippet:
What's your business, and who are your customers?
Meet Upright, oat milk as nutritious as dairy (without the cow). Our first product is a category-defining high-protein, allergen-free instant oat milk in three creamy, delicious flavors: original, vanilla, and chocolate. Each tasty cup of Upright oat milk packs the same key nutrients as dairy, without the unwanted allergens or environmental impact. Ready whenever and wherever you want it: just add water!
Upright was created with the conscious consumer in mind. Our customers are health conscious and research high-nutrient clean label options. Each is values-driven and aims to live them through every family meal. They seek transparency in ingredients and across supply chains. They're open to exploring new brands and products across channels and are committed to quality.