POP UP GROCER ANNOUNCES UPRIGHT TO BE FEATURED AT DENVER LOCATION OPENING SEPTEMBER 30, 2022
DENVER (SEPTEMBER 30, 2022) – Pop Up Grocer, a traveling grocery store designed for discovery, is making its Denver debut. Opening Friday, September 30th in Denver’s RiNo neighborhood, YOUR BRAND will be one of 120+ select brands featured. The month-long pop-up will showcase its thoughtful selection of emerging, better-made products.
In line with its vision to highlight revolutionary, conscious brands on the rise, Pop Up Grocer is a thoughtful display of over 120 brands and 300+ products in food, beverage, home, body, and pet care—for guests to discover and shop. Atop the shelves, visitors will find brands committed to sustainability, ingredient transparency and innovative flavor bundled into uniquely-designed, creative packaging. The Pop Up Grocer model is designed to initiate trial and spark conversation surrounding brands that are not commonly found, or easily seen, in the average supermarket.
Upright is joining Pop Up Grocer again in their new Denver location after debuting in May at their DC pop up. Upright is a high-protein instant oatmilk as nutritious as dairy – without the cow. Each cup packs 2x the protein of other oatmilks while staying free of major allergens, oils, and gums. Available in three delicious, creamy flavors: original, vanilla, and chocolate, Upright’s instant oatmilk is ready whenever and wherever: just add water!
“Denver is an active, wellness-minded city that has welcomed a lot of new residents in the last few years”, says Emily Schildt, Founder and CEO of Pop Up Grocer. “We’re thrilled to meet their enthusiasm for adventure with a like-minded array of products that are the perfect complement to their lifestyle.”
Betty Tang, the Founder of Upright, thinks Denver is the perfect fit as well. "We're so excited to be partnering with Pop Up Grocer in Denver. When I was creating Upright's high-protein instant oatmilk, the ideal customer I had in mind was someone who was values-driven, active, health-conscious, and had a thirst for adventure, which describes Denver perfectly."
Pop Up Grocer will be open for one month only — 11am to 8pm daily from Friday, September 30th through Sunday, October 30th. Visit the RiNo store at 2649 Walnut St for the latest in snacks and pantry staples — water made with cacao, animal-free dairy milk, climate-friendly candy, alc-free agave seltzer — and beyond. For more information, please visit popupgrocer.com.
About Pop Up Grocer:
Pop Up Grocer is the world’s first pop-up grocery store, and the destination to discover new grocery items. Since its inception in 2019, the concept has showcased more than 700 of the most innovative and exciting brands in natural food and beverage as well as home, pet and body care. Founded by Emily Schildt, Pop Up Grocer's robust selection features 100% interesting, 100% natural, majority plant-based, and sugar-conscious choices. Dedicated to connecting with consumers in a new and unique way, Pop Up Grocer brings all the buzziest brands on Instagram under one roof, and to your favorite cities.
Learn more about Pop Up Grocer: popupgrocer.com.
Join the Pop Up Grocer community on Instagram: @popup.grocer.
About Upright
Upright is a consumer goods company on a mission to make delicious foods that are better for people and our planet. Their first product is a high-protein instant oatmilk as nutritious as dairy – without the unwanted allergens or environmental impact. Each cup packs 2x the protein of other oatmilks while staying free of major allergens, oils, and gums. Available in three delicious, creamy flavors: original, vanilla, and chocolate, Upright’s instant oatmilk is ready whenever and wherever: just add water!
Learn more about Upright at uprightoats.com
Join the Upright community on Instagram: @uprightoats
PRESS CONTACTS:
For Pop Up Grocer:
Bri Rios
bri@thechatterclub.com
303.519.0883
For Upright:
Betty Tang
hello@uprightoats.com
203-429-4469
