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Pop Up Grocer Announces Upright To Be Featured At DC Location Opening May 6, 2022


 

Upright's high-protein oatmilk on display at Pop Up Grocer's Washington DC store

 

Washington DC (May 6, 2022) – Pop Up Grocer, a traveling grocery store designed for discovery, is making its DC debut. Opening Friday, May 6 in DC’s Union Market neighborhood, Upright will be one of 120+ select brands featured. The month-long pop-up will showcase its selection of the newest and most innovative, better-for-you products.

 

Pop Up Grocer creates an environment that still feels like a grocery store - product, shelves, fridges - but intends to stimulate your senses and take you out of your normal, routine shopping mentality. They create a backdrop for exploration with a space that is friendly, inclusive and inviting, complete with colorful shopping baskets, curated shelves and in-store bakery. 

 

Upright is a high-protein instant oatmilk as nutritious as dairy – without the cow. Each cup packs 2x the protein of other oatmilks while staying free of major allergens, oils, and gums. Available in three delicious, creamy flavors: original, vanilla, and chocolate, Upright’s instant oatmilk is ready whenever and wherever: just add water!

 

Emily Schildt, Pop Up Grocer Founder & CEO, shares why she chose DC as the traveling store’s next destination, “We’re excited to return to the East Coast and to open in the Union Market District, specifically. DC’s food scene has become a national treasure. Over the past decade, there’s been a wave of risk-taking chefs opening new concepts, alongside tenured fine dining and real-deal multicultural restaurants. It’s an honor to contribute to DC’s innovative spirit, if only for a brief period of time.” 


Betty Tang, the Founder of Upright, is excited to launch the brand in their first retail store. "We are so thrilled to be partnering with Pop Up Grocer - as soon as I heard about them back when Upright was just a concept, I knew we wanted to be in their stores. Pop Up Grocer is a bellwether for the latest and greatest in CPG, so we are so honored and ecstatic to launch with them."


Pop Up Grocer will be open for one month only — 10am to 7pm daily from Friday, May 6 through Sunday, June 5. Visit the Union Market store at 1262 5th Street NE, Washington, DC for the latest in snacks and pantry staples — like milk made from sesame, vegan mozzarella sticks, alcohol-removed wine, immunity-boosting mouth sprays — and beyond. For more information, please visit popupgrocer.co.

 

About Upright:

Upright is a high-protein instant oatmilk as nutritious as dairy – without the cow. Each cup packs 2x the protein of other oatmilks while staying free of major allergens, oils, and gums. Available in three delicious, creamy flavors: original, vanilla, and chocolate, Upright’s instant oatmilk is ready whenever and wherever: just add water!


Learn more about Upright at uprightoats.com

Join the Upright community on Instagram: @uprightoats

 

About Pop Up Grocer: 

Pop Up Grocer is the world’s first pop-up grocery store, and the destination to discover new grocery items. Since its inception in 2019, the concept has showcased more than 700 of the most innovative and exciting brands in natural food and beverage as well as home, pet and body care. Founded by Emily Schildt, Pop Up Grocer's robust selection features 100% interesting, 100% natural, majority plant-based, and sugar-conscious choices. Dedicated to connecting with consumers in a new and unique way, Pop Up Grocer brings all the buzziest brands on Instagram under one roof, and to your favorite cities.


Learn more about Pop Up Grocer: popupgrocer.co

Join the Pop Up Grocer community on Instagram: @popup.grocer.


 

PRESS CONTACTS:

For Upright:

Betty Tang

hello@uprightoats.com

203-429-4469

 

For Pop Up Grocer:

Charissa Benjamin

charissa@savor-pr.com 

202.415.4461